The East End Surf Life Saving Club provides a vital community service to the people of New Plymouth by voluntarily delivering lifeguard patrols at East End Beach.
The Club’s primary mission is to prevent drownings at East End Beach. Our secondary objectives include:
- Educating the public on safe open water practices.
- Developing and enhancing skills within our membership.
- Providing sporting and leisure opportunities for all Club members.
- Promoting the healthy and safe recreational use of East End Beach.
Based on New Plymouth’s Tasman Sea coastline, East End Beach is a classic west coast black sand surf beach. It is exposed to prevailing south-westerly winds and characterised by dynamic ocean swells and currents.
However, East End Beach stands out as the safest of New Plymouth’s open ocean beaches. This is due to a combination of the Club’s efficient lifeguard patrols and the natural geographical features that make this location unique.
Centrally located and easily accessible, East End Beach has long been a favourite recreational spot for generations of New Plymouth families. In line with its welcoming environment and popularity with family groups, we proudly promote East End as “the friendly, family beach.”
Our commitment is to deliver a high-quality, user-friendly service that ensures East End Beach remains a safe and enjoyable place for all.
Our History
With a proud history spanning over 100 years, East End Surf Lifesaving Club remains a cornerstone of the New Plymouth community. Today, it is a vibrant and dynamic organisation dedicated to ensuring beach safety, providing essential patrols during the busy summer months, and fostering a passion for surf sports and junior surf development.
Our modern clubhouse serves as the heart of our operations, offering state-of-the-art facilities designed to train and upskill lifeguards, store and maintain vital rescue equipment, and support a wide range of recreational and community activities. Nestled along the stunning New Plymouth coastline, our clubhouse also provides a welcoming space where members and visitors alike can come together to enjoy and appreciate the beauty of our iconic beachside location.
At East End, we pride ourselves on nurturing a strong sense of community, teamwork, and service, ensuring our beaches remain safe and enjoyable for everyone while inspiring the next generation of surf lifesavers and ocean enthusiasts.
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Thank you to the organisations that support our club
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